For more than 15 years, I've been wading the waters of the commercial design and web development industries - from digital marketing and branding, to graphic design and screen printing, to interactive web design and content strategy for SEO. Whether it's pixels on a screen or ink on paper, my goal is to develop high impact creative that ultimately drives conversions and grows businesses.
Senior Web Administrator & Marketing Strategist
[ Sept 2011 - 2019 ]
In my nearly 8 years with National Scouting Report, I created and maintained NSR and uScore Test Prep's primary websites and apps, while simultaneously developing new high-efficiency processes across multiple marketing mediums. In my first 18 months, I was made responsible for rebranding the entire international company, which included rebuilding www.nsr-inc.com - a site that would eventually go from averaging 20,000 page views per month to over 130,000. In this time, I also grew my singular role into a department of 3 individuals responsible for overseeing the brand as a whole, designing and curating all marketing, web development, and social media content, as well as planning, developing, and executing marketing initiatives, including print, apparel, and large-scale promotional elements.
[ Nov 2010 - Aug 2011 ]
From tshirts and collegiate apparel, to web design and brand development, I was half of JNJ's two-man creative wrecking crew. When my time wasn't consumed with illustrating and designing apparel for the University of Alabama, I worked alongside clients of JNJ Marketing + Advertising to help build brands and develop websites.
[ Jul 2010 - Nov 2010 ]
Whether it was stadium treatment for the SEC Baseball Tournament, or a vehicle wrap to graphically take a company to that next level, I loved designing and creating things.
Upon leaving al.com, Custom Sign Express seemed like a great fit with loads of potential. A small-business was a welcomed change from the stuffiness of the corporate environment that I’d grown accustomed to. At CSE, I was given the opportunity to learn a side of design that I’d never before seen, from designing and cutting vinyl, to wall murals, to large-format printing for numerous college football bowl games. Not only was I designing these things, but I was also learning how to produce and install them.
[ Apr 2007 - Jul 2010 ]
During my tenure at Alabama's largest website - al.com, I designed Flash-based online ads, along with print and other creative pieces to promote both internal and external brand awareness. Working closely with the sales team, we identified and executed creative direction in an efficient and fast-paced environment.
Illustrator / Graphic Designer
[ Jan 2005 - Apr 2007 ]
Working my way through college, I designed t-shirts and other apparel for different venues all over the country, from Jimmy Buffet's Margaritaville, to the University of Alabama, to The Late Show with David Letterman, and several others. The majority of these designs were hand-drawn, brought into Photoshop, digitally colored, then separated and burned to screens for printing.